REF is a globally renowned Swedish hair care brand that creates hair products for professionals – by professionals. 
 At the heart of REF is a real passion for creativity, innovation and high-quality products that really make a difference.

 Hair Hub is the official distributor for Belgium for REF Stockholm.

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  • 100% Vegan
  • No sulfate or Parabenes
  • Not tested on annimals
  • Passion for innovation and creativity
  • Developed together with hairdressers
  • Compact Range
  • Cruelty Free
  • Swedish Origin


REF Hair Care

REF Stockholm Care products are developed with a deep commitment to purity, sustainability and effective hair care. With formulas carefully formulated without harmful ingredients, these products provide the perfect balance between natural care and professional results.


As a salon professional, you know how important high-quality products are for creating exceptional results.

The REF hair care line offers you and your customers the perfect balance between nature and science.

Developed with carefully selected ingredients and formulated to meet the highest professional standards, our products provide the ideal solution for every hair type.

From deep hydration to color retention and protection, REF supports you in delivering top quality, while respecting the health and integrity of the hair.


Give your salon the tools it needs to deliver stunning results every time.

Discover the REF Care Products

Hair Styling 

REF Stockholm Styling products give you the tools you need to create any look you want, from effortless and natural to sleek and refined. With a compact and well-thought-out range of products, REF combines Swedish aesthetics with professional functionality, so that you can count on perfect results every day.


Your salon is all about creating stylish, unique looks that reflect the personality of your clients.
The REF styling products are designed to give you the flexibility and control needed to achieve any style you want to perfection.

Our products not only provide long-lasting hold and an impressive finish, but are also developed to nourish and protect hair during styling.

Whether you're working with fine hair, curls or colored hair, REF offers the versatility and reliability you need to bring any creation to life.

Choose REF and give your salon the professional tools to satisfy every customer.

Discover the REF Styling Products


REF Colours

REF Stockholm brings the refined aesthetic of Scandinavia to your hair with their exclusive hair colours. Inspired by the pure and natural beauty of the north, these colorings offer a unique collection of colors that are perfect for creating cool, subtle tones with a modern twist.

Scandinavian Expertise: REF Stockholm hair colors reflect the clean, minimalist style of Scandinavia, with colors that emphasize cool undertones and offer a sophisticated look.

Natural Care: Enriched with quinoa protein and aloe vera, these colorings nourish the hair while delivering intense, long-lasting color. Quinoa protein strengthens the hair from within, while aloe vera moisturizes and protects.

Unique Color Creations: REF Stockholm's extensive color collection offers endless possibilities for creating unique mixed creations, giving every customer a tailor-made color.

For Permanent and Semi-Permanent Colors: Whether you opt for a permanent change or a subtle tint, REF Stockholm offers both permanent and semi-permanent options that always perfectly suit your needs.

Convenient Packaging: The colorings are available in 100 ml tubes with a mixing ratio of 1:1.5, allowing you to work easily and efficiently for optimal results.

Discover the REF Colours

 

Why choose REF Care?

  • 100% Vegan and Cruelty Free: All REF Care products are free from animal ingredients and are not tested on animals, so you can enjoy ethical hair care.
  • Sulfate and Paraben Free: The formulas are free of sulfates and parabens, which means they gently clean and condition your hair without drying or damaging it.
  • Natural Ingredients: Enriched with high-quality, natural ingredients such as quinoa protein and aloe vera, REF Care products strengthen your hair, repair damage and provide deep hydration.
  • Swedish Quality: Developed in collaboration with top hairdressers, REF Care products reflect the Scandinavian passion for simplicity, innovation and high performance.
  • Ethical and Sustainable: REF Stockholm is committed to sustainable production practices and packaging, so you not only take care of your hair, but also the planet.


 You want to work with REF Stockholm in your salon?
Discover our affordable launch deals


100% Vegan

All REF products in Care & Styling are 100% Vegan - no animal ingrediënts.

Professional Quality

Natural ingrediënts together with ultra modern technology. REF Products are of top quality - made with an eye for detail.

No Sulfates - No Parabenes

 

Made with Love

REF is a professional brand with high quality care and styling products for everyone.
We offer unisex products which smell exceptional.

Not tested on animals

We believe in a durable world where animals and people live together peacefully.

Environmentally Friendly

All REF products are produced with durable materials to maintain forests. REF aims producing with environmentally friendly products. 

Newsletter

Discover the latest news, products and trends. 

Quinoa Proteine

Each REF Stockholm product contains the fortifying quinoa protein for deep and long-lasting recovery and protection. Strength is the secret to beautiful hair that doesn't lose its healthy shine over time. The hair gets its strength from the natural building element Keratin. All REF products contain the protein derived from Quinoa. This vegan Quinoa Protein is very similar to the natural Keratin in the hair, which can provide the necessary strength to the hair it needs to be healthy and beautiful. 

Organic ingredients

Each range contains an organic ingredient with specific properties to achieve the desired result:

  • Aloe Vera
  • Linseed Oil
  • Bergamot Oil
  • Murumuru Butter
  • Coconut Oil

The organic ingredients are harvested from certified farms.

Color Preserve System

All REF products contain a natural UV filter for ultimate protection. The UV filter is derived from sunflower oil. Sunflowers move towards the sun and have therefore developed nature's strongest UV filter. Combined with a high quality polymer, this system provides natural, effective protection against UV rays and preserves the color in the hair.



 You want to work with REF Stockholm in your salon?
Discover our affordable launch deals