Concept Brands

Hair Hub represents strong professional hairdressing brands. With brands such as REF Stockholm, Biomed, Axenia, So One, Extremo and Envie Luxury, we offer you a range of options, an extensive collection of hair care lines that are both effective and sustainable. 

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REF Stockholm
Care & Styling

REF Stockholm offers a range of Care & Styling products that combine the core values of Scandinavian design with a deep commitment to sustainability and creativity. These products are designed to not only meet the highest professional standards, but also to care for and style your hair in an ethical way.

Why choose REF Stockholm?

  • 100% Vegan - no animal ingredients
  • Sulfate- and paraben free
  • Not tested on annimals
  • Passion for innovation and creativity
  • Developed together with hairdressers
  • Compact rang
  • Stylish appearance
  • Swedish origin 


REF Stockholm
Colors

REF Stockholm brings the refined aesthetic of Scandinavia to your hair with their exclusive hair colours. Inspired by the pure and natural beauty of the north, these colorings offer a unique collection of colors that are perfect for creating cool, subtle tones with a modern twist.

Biomed
Scalp Care

Biomed hair care combines the power of nature with advanced technologies to nourish and repair your hair in a gentle, yet effective way. Each product in the Biomed range has been carefully formulated with natural ingredients that revitalize and protect your hair from root to tip.

Why choose Biomed?

  • Natural Ingredients: Biomed products are enriched with vegetable extracts and natural oils, which intensively nourish the hair without harmful chemicals.
  • Repair and Protection: The powerful formulas help repair and strengthen damaged hair, while also forming a protective layer against environmental factors and styling stress.
  • For Every Hair Type: Whether you suffer from d​ry, damaged, oily or colored hair, Biomed offers solutions specifically designed to meet the unique needs of each hair type.​
  • Soft for hair & scalp: Biomed products are dermatologically tested and free of aggressive substances, making them gentle on both the hair and scalp.
  • Sustainable and Environmentally Friendly: Biomed is committed to sustainability. The products are produced with respect for the environment, and the packaging is designed with recycling in mind.

Envie Luxury
Care & Styling

Envie Luxury represents the pinnacle of Italian hair care. This brand offers a range of high-quality products designed to transform and pamper every hair type, with signature Italian finesse and craftsmanship.

Why choose Envie Luxury?

  • Italian Craftsmanship: Envie Luxury products are steeped in the rich tradition of Italian beauty and style. Each product is carefully developed with premium ingredients and advanced technologies to deliver exceptional results.
  • Luxurious ingredients: Envie Luxury's formulas are based on carefully selected, luxurious ingredients that you are looking for. The long eyes contain the following ingredients so that they can be filled with them.
  • Durable Hair Care: Envie Luxury combines aesthetic perfection with sustainability. The products are developed with respect for the environment and meet the highest standards of ethical production.
  • For each hair type:  Whether you have fine, thick, curly or straight hair, Envie Luxury offers specialized solutions that address the unique needs of each hair type, helping your hair maintain its natural beauty and vitality.
  • Profesional results: Developed in collaboration with top hairdressers, Envie Luxury products are designed to deliver professional results both in salons and at home.


So One
Care & Styling

With the So One Care & Styling products from Soco you get the best of Italian hair care and styling at home. Whether you are looking for intensive care, radiant shine, or perfect control over your look, So One offers a complete range of products specially developed to meet all your hair needs.

Why choose So One?

  • Complete hair care: So One offers an extensive line of shampoos, conditioners, and treatments that thoroughly cleanse, nourish, and repair the hair. Each product is carefully formulated to keep hair healthy, strong and radiant.
  • Stylish control: From smoothing serums to volumizing sprays and firming mousses, So One's styling products give you the control to create any look you want, from natural and casual to sleek and refined.
  • Suitable for Every Hair Type: So One understands that every hair type is unique. That's why the products are designed to meet the specific needs of each hair type, whether fine, thick, curly or straight.
  • Italiaan quality: Trust the years of expertise of Soco, a leading Italian company known for its high-quality formulas and innovative products.
  • Professional results: Developed for use in salons and perfect for home use, So One provides professional results that you can experience every day.


Axenia
Colours

Axenia Lab and Coloranda colorings bring the essence of Italian craftsmanship straight to your hair. With an extensive color collection that perfectly reflects the rich and warm undertones of the Italian color palette, Axenia Lab offers everything you need for guaranteed color creations, whether you choose permanent or semi-permanent coloring.

Why choose Axenia Colours?

  • Perfect Grey coverage: Even the most stubborn gray hairs are covered effortlessly, for an even and natural result.
  • Exceptional shine: Your hair will shine after every coloring thanks to the unique formula that provides a deep, long-lasting shine.
  • Natural ingredients: The formulas are enriched with Agave extract and plant-based active anti-aging substances, which care for and protect your hair while giving it a vibrant color.
  • Healthy colouring: Axenia Lab colorings are completely ammonia-free, which ensures a mild treatment without compromising on color intensity.
  • Easy mixing ratio: With a mixing ratio of 1:1.5 and a handy 100 ml package, you have everything you need for a perfect color application.

Extremo
Colours

Extremo colorings bring the Italian passion for beauty and innovation straight to your salon. These high-quality hair dyes are designed for professionals who strive for perfection in every color creation.

Why choose Extremo Colours?

  • Intensieve Kleurkracht: Extremo levert diepe, levendige kleuren die langdurig hun intensiteit behouden.
  • Perfecte Grijsdekking: Zelfs de meest hardnekkige grijze haren worden volledig bedekt voor een gelijkmatige, natuurlijke finish.
  • Uitzonderlijke Glans: Verrijkt met arganolie, zorgt Extremo voor een schitterende glans en voedt het haar, waardoor het zijdezacht en gezond blijft.
  • Gemakkelijke Toepassing: De formules zijn gemakkelijk te mengen en toe te passen, waardoor elke kleurbehandeling moeiteloos en efficiënt verloopt.
  • Handige Verpakking: De kleuringen zijn verpakt in 100 ml tubes, ideaal voor meerdere toepassingen.
  • Uitstekende Prijs/Kwaliteitverhouding: Extremo combineert topkwaliteit met betaalbaarheid, zodat je het beste kunt bieden zonder je budget te overschrijden.
  • Italiaanse Expertise: Vertrouw op de rijke ervaring van Intercosmetics Group, een toonaangevend bedrijf in de Italiaanse cosmetica-industrie, voor professionele resultaten waar je op kunt bouwen.